CPC stats now available for TwitterHawk campaigns

As a follow up to the latest feature, link tracking, released today are CPC (Cost-Per-Click) values for your campaigns based on how many times the reply has been sent via TwitterHawk and how many times the pubic followed any links that were shortened by TwitterHawk (with the help of bit.ly) when setting up your search.
This now lets you get an overview of just how much it is really costing you to use TwitterHawk to drive traffic to our site, compared to other alternatives like AdWords, banner ads etc.
You can see the new updates by going to the link stats tab on your account page.

Tagged: ,

Improved link stats

From immediate feedback on the new link tracking feature, one request stuck out. The ability to be able to see how many times a given shortened link has been sent out in the ‘link stats’ tab so that you can better see it’s effectiveness. The change has been rolled out this afternoon.

Now when you view the ‘link stats’ tab, you’ll see:

  • The shortened link
  • The expanded version
  • What the full draft reply is containing the link
  • What search it is for
  • How many times it’s been sent
  • and how many times it’s been clicked

A great overview of your searches effectiveness, and true CPC.

Tagged:

TwitterHawk now tracks your links for stats

It’s been requested quite a bit from people, and it’s finally here… link stats!

When setting up your searches, you now have the ability to shorten a link using bit.ly to tack on to the end of your drafted response. What this means, is that we can now show you just how effective, or ineffective your responses are in drawing people in to click on your link.

A new tab has been added to the account page that will list all of the links that you currently have in your drafted replies, what the original expanded link was, and how many people have followed this link.

Unfortunately the stats provided by bit.ly are not real time, and there is a small delay between someone clicking on the link and the click being registered by TwitterHawk, so it’s best to use it as a retrospective tool and not an immediate gauge of your most recent tweet sent via TwitterHawk.

Currently this feature is not available in edit mode, however work is being done to allow a better way to modify your searches, which will include adding bit.ly links into your drafted replies. [EDIT] What good is a new toy that you can’t use immediately? The new feature is now available when editing your drafted replies via the account page.

Please do keep the suggestions coming in so TwitterHawk can further evolve into a tool that makes your marketing efforts easier. Also, if you notice any issues with the new feature, let us know by sending a tweet to @twithawk

Tagged: