Targeted Marketing on Twitter - TwitHawk

Setting up your marketing campaigns

Creating a new search is easy.

1. Enter your keywords
2. Choose where you want to target
3. Add a few draft responses to reply to your matches with.

There's even a search builder tool to help you get it just right. And that's it, we'll let you know when matches are found.

To really hit the spot, you can also personalise any individual response before it's sent.

As time goes by, you can learn to refine your search to get great matches all the time.

See the advanced search options to see just how targeted TwitHawk can help you market.

The search and send process

TwitHawk will spread out your replies so as not to overwhelm your followers and flood the Twitter stream, and rotate through your different drafted responses so it doesn't appear repetitive when people view your account.

When setting up your marketing campaign, you can change the search frequency from anywhere between 15 minutes to a month.

Still don't get it? That's cool, here's an example

Let's say you just opened a new coffee store in Queens and wanted to let people know about it by target marketing. As part of your advertising efforts, you could setup TwitHawk to search for tweets like "I need coffee" and set the search location to within 5 miles of Queens (if you are a global company, you can choose to ignore the location field to get tweets worldwide).

TwitHawk then periodically finds tweets that mentioned "I need coffee" by users that are actually, located within 5 miles of Queens such as
'@cracksh0t I need a coffee or anything with caffeine NOW' or
'@loxly This is so boring, I need a coffee... my one true love'

TwitHawk will grab the tweets, and pop them in a list for you to check over, and you'll be notified that you've got new matches to check over so you can immediately reply to the user and maximise your chances of engaging with them in real time.

Should there be a match for coffee on something like '@coffeeh8r I cannot stand coffee!!!' you can simply remove this from your matches list.

Matches that are left for 24 hours will be culled from your list to make way for newer fresher matches.

Stats to keep an eye on your campaign? We got'em!

TwitHawk will track:

• Credits available
• Referrals
• Current matches count
• Tweets sent
• Link tracking
• CPC
• Google Analytics integration - Track as a campaign

Create an account now and receive 10 free credits to get started. Score!

So, what's coming next?

Like any system that relies on another system (in this case, TwitHawk relies on Twitter), we're always on our toes, so there's constantly things happening.

The best way to keep up with TwitHawk is to follow us on twitter

Close, but I need it to do more... more I say!

If you need something more advanced than what is currently offered by TwitHawks target marketing engine, contact Subooa Studios with your needs, and they'll be sure to put a smile on your face, and some dollars in your pocket

About Us - Find out what makes us tick

Currently self-funded and fully developed by Subooa Studios in Melbourne, TwitHawk is just another 'idea' on a long list of projects I want to build, if only I had the resources to get them all done! The reason this got built before most others is because I truly felt that a lot of people would get a good use out of it, and it could help improve peoples twitter experience.

And so far, that's proving true.

More info on me can be found at http://subooa.com.au and on twitter at @duellsy